How to promote your business on Instagram
Instagram is the best social networking site that offers same platform to all users to display their skill. It is very nice to engage community through Instagram. Instagram users are passionate about the platform and their love for amazing images is outstanding. You will reach people who are open to new perspectives.
It is a visual medium and its simple design permits enchanting visuals to take centre stage. Each and every image or video fills the screen with nothing to clutter the experience.
It also provides a beautiful environment to their users. As a social media website and online marketing tool that should be part of your marketing toolkit. What makes this tool exclusive is that it centres on the use of photographs and photograph captions only. Users can immediately post pictures with captions directly from their mobile to share with friends and followers. Here are some top ways to use Instagram to promote your business and interrelate with your perspective clients.
- Invite users to window shop
It is a very decent idea to connect with your customers and for attracting new ones. With this social media app, you can offer window-shopping opportunities for your followers, giving them a flavour of your products and services. Share appropriate, related and useful information in the caption, like location details, sales, and anything else to intrigue your followers. Always assure, you explain any product information in case followers want to buy the product you feature in the photo.
- Take users behind the scenes
Customers also often find it intriguing to get a special behind-the-scenes look at your business’s products and services. Use photos to show and describe how your products are made or how your services are carried out. Using a photo collection on social media allows you to expose the process as it unfolds to followers, providing them with the feeling that they are getting bonus insights just for being part of your social following. It also gives an emotional touch and really beneficial in online marketing of your products.
- Promote your Instagram everywhere
This one is also somewhat easy to understand, but you need to power this way in the same way you do your other social networks. For example you have social icons on your homepage or product pages connecting visitors to your social channels. An Instagram icon requires to be added as well. When setting up your account you should first be connecting with facebook to pull in your friends, but this is just the beginning of promoting your channel. You should be running Instagram campaigns across your social networks and sending out reminders to employees, brand-ambassadors and partners to use your business hashtag and any hashtags that are applicable or significant to a marketing campaign running. Encourage your employees, especially those who are regularly communicating with leads and customers, to add a link to your company Instagram in their email signatures. Add an icon of your Instagram switch to your LinkedIn profile and business card. Repost your Instagram photos to your business twitter and personal accounts. The chances are unlimited, but once your Instagram is appealing get it in front of people and start building your follower base. And it is the main part of online promotion of your brand at social networking sites.
- Measure your likes
You can better understand your audience when you look at which images people are clicking that little heart button on. This can not only help you to make a decision what kinds of images you want to post in the future, but it can also help you do a little market research for your products. A little test for it, post two pictures of a product in two different colours. Ask which fans like. The one with more likes is the one you should produce. And as you know that likes are money bank of any social networking sites, more likes means more promotion, means more clients and a good return. You can achieve more likes manually if you have lots of time to spend it otherwise buy likes Instagram form a reliable firm like us and get lots of advantages.
- Be Consistent
Just like with any social media site, stability is the key. Get into a regular inflection of posting pictures so you continue in front of your audience and they know when to expect new content from you.
- Offer followers exclusive returns
Offer exclusive material for your followers. Introduce them to a new product or service before it goes live for the community. Also, offering discounts or special offers to your virtual and near following will keep them feeling like an elite group, as well as encourage others to follow you. And this increase your follower number organically and you get more chances to get more.
- Make your business more personable
Take and post pictures of you and your employees at work or at any company occurrence. Use the captions to share relevant and interesting information about the employees and what is happening in the picture. When you attend a special event, start work on a new job, or do anything exciting and photo-worthy, make sure you capture the event. Knowing what’s happening in your world keeps your union on their mind.
- Followers and likes
All that you study above is not possible with likes and followers. So give your complete focus on increasing likes and followers. Because these two things give you a great exposure and open new and exciting way of success.
By mixing Instagram into your social media marketing campaign, you can give your online following insight into your company in new ways. This is a great tool to promote your business online while being creative and innovative at the same time.
On Instagram your brand’s story will be surrounded by other beautiful content in a creative and inspiring environment. So simply use Instagram for your personal and professional use and make yourself exclusive personality in social media and also take advantage of Instagram in promoting your business and services online.